Newsletters or Email or News Nourishes — Which is Better?

Many businesses periodically send newsletters by post to keep subscribers current on their affairs or industry-related news, when it comes to maintaining a loyal customer base to whom they can market additional products. With pervasive use of the internet for information dissemination, and with REALLY SIMPLY SYNDICATION News Nourishes gaining momentum as a powerful online communication tool, you require to ask whether businesses are now better served by publishing news nourishes in place of newsletters.

There are obvious convenience factors that favor publishing news nourishes over newsletters: No newsletter design delays or expenses, no printing delays, no printing costs, no postage costs, no mailing lists. But are news nourishes more effective than newsletters in delivering the message? And if so, can anyone with essentially no familiarity with news nourishes and with computer skills limited to sending email and browsing the internet actually publish a news feed on their own?

Putting aside the obvious advantages of news nourishes in the list above, an important question to ask when evaluating effectiveness of the newsletter versus what is this great feed is whether the information is time-sensitive. If the business is publishing information pertaining to such topics as the currency markets, real estate, investments, weather, new products, competitive analyses, product online catalogs and prices (and you can probably add more to this list), the effectiveness of the newsletter dramatically decreases as the delay between the “event” and the delivery of the information about case increases. If a newsletter is published every 11 weeks, an average of the information is six weeks old! And it’s really in addition to that the information arrives too late to be important to the beneficiary, but also because recipients will come to know the newsletter is immaterial to their affairs and tune out. Unfortunately, that means it will be viewed as spam and tossed into the garbage without opening. Why would I worry about an investment opportunity if, by the time I receive that advice, it’s too late to do something on it? (At my post office, a delete rubbish bin is provided in the vestibule so that you can easily throw away your spam without even taking it home. )

Recognizing this time-sensitivity problem, businesses have been depending more and more on email broadcasting to a ongoing list. You’ve seen the come-on — “Sign up for our email list”. To many, this can be considered volunteering to obtain spam. Even when one does grudgingly submit their email address to those hopefully-private lists, spam filtration systems will often garbage that email, and for the email that does cope with (and we all know how effective spammers have become), the email from the legitimate businesses usually gets lost despite all that spam. So what does it matter if the business has avoided the development, distribution, and delay problems associated with newsletters by using email, if in the end the message never gets to welcoming ears.

News nourishes effectively overcome the shortfalls of newsletters and email broadcasts. With news nourishes, there is nothing ever printed or emailed, and the news feed is instantly available online. Recipients can you are not selected to obtain the information without having it “pushed” at them, so there is no sense of spamming associated with news nourishes. The audience for the information can receive that information at their convenience and can receive alerts or “signals” whenever new information is published. For example, if you were interested in listening in on investment advice from an expert who puts out a news feed, you could enroll in that news feed — without giving your email address away — and whenever new information is published, you could obtain a signal and operate on that information in real time. Imagine… literally within seconds after the advice is published, you could read and act upon that new information.

If your purpose is to spam — in other words, to send unsolicited information to others with the intent of gaining some advantage — than news nourishes are not for you. Your targets will simply not tune in to news nourishes that don’t interest them! Spammers are stuck with email and mass mailings with the hope that recipients will accidentally open the spam and get teased into the task by the seduction of the message.

But think about the question of publishing news nourishes? Is it easy, or does it require some special computer skills? Do you need to hire or pay anyone to do your news feed for you?

Leave a Comment